More than on trend. Be unapologetically you.
SUNGLASSES
Last Call
Hepburn Sunglasses – Violet
R350
Last Call
Azalea Sunglasses – Pink
R350
Wintour Sunglasses – Yellow
R350The Wintour Shades offer a cool and modern take on the classic cat eye sunnies. Add this high point design to your favourite pair of ripped jeans and a leather jacket for that edgy urban chic look.
Kendrick Sunglasses – Tortoise
R350
Trending
Stockholm Sunglasses – Black
R350
Stockholm Sunglasses – Red
R350
Kaleidoscope Sunglasses – Pink
R350Be daring, be playful, be bold. Featuring a geometric frame, sleek temples, and flat bridge these shades are bound to add a fun and unique element to your wardrobe. Available in various funky colours.
Beckham Sunglasses – Red
R350
GLASSES
Blue Light
New In
Rome Opticals – Pink
R450Subtle upswept corners and a bold silhouette bring the Rome opticals to life while their neat shape and modern attitude instil a soft feminine allure. Carefully fitted with blue light blocking lenses, they’re here to combat visual fatigue and discomfort.
Blue Light
New In
Rome Opticals – Clear
R450Subtle upswept corners and a bold silhouette bring the Rome opticals to life while their neat shape and modern attitude instil a soft feminine allure. Carefully fitted with blue light blocking lenses, they’re here to combat visual fatigue and discomfort.
New In
Savannah Opticals – Clear
R400Channelling an iconic design into an everyday frame, the Savannah opticals are a timeless piece with strong proportions. Taking direction from the classic Wayfarer shape, these glasses are an exciting new addition to your wardrobe.
Blue Light
New In
Dakota Opticals – Black
R450Contemporary and slim in shape, the Dakota opticals are an absolute must-have this AW20. Its simple, lightweight design make for an effortless, classic ensemble. They’ve been carefully fitted with blue light blocking lenses intended to prevent and relieve digital eye strain caused by lengthy exposure to blue light from your smart devices.
Last Call
New In
Paris Opticals – Clear
R400Contemporary and here for your trans-seasonal styling, the Paris opticals are what we call love at first sight. Crafted with luxuriously slender, gold-toned temples and a stylish cat-eye shape, they’re both elegant and practical in equal measure.
Chelsea Opticals – Ecru
R400Bold and editorial in style, the Chelsea opticals exude a confident attitude. Sturdy in structure, the oversized butterfly-shaped silhouette is a must for days you’re looking for instant edge.
Blue Light
New In
Dakota Opticals – Transparent Pink
R450Contemporary and slim in shape, the Dakota opticals are an absolute must-have this AW20. Its simple, lightweight design makes for an effortless, classic ensemble. They’ve been carefully fitted with blue light blocking lenses intended to prevent and relieve digital eye strain caused by lengthy exposure to blue light from your smart devices.
Jersey Opticals – Black
R400
Tiffany Opticals – Black/Blue
R400Just like the name, our Tiffany opticals transcend a timeless yet contemporary look. Whether it be a Mimosa brunch date with the girls or your side hustle in action, these frames are here to pull it all together.
about us
At iamtrend, our mission is to be the leading fashion eyewear destination by giving our babes an authentic, curated iamtrend experience. Our philosophy is more than being “on trend”, it’s about being unapologetically YOU!
What once started as a small clothing label rapidly evolved into one of South Africa’s hottest eyewear brands. All our items are available online, offering our customers an exclusive, unique shopping experience.
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