BE UNAPOLOGETICALLY YOU

It’s just a little CRUSH… Say hello to your new Summer Love.

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iamtrend Shades

Shades right off the runway and into your cart.

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iamtrend Opticals

Channel your inner girl-boss, shop our selection of opticals.

SS20 Collection
Brooke Shades
Blue Light

SHOP BLUE LIGHT

Blue Light

Cyprus Opticals – Transparent Pink

R450

Defined by its bold frame, these squared shaped Cyprus opticals are synonymous with all things fashion. Straight lines and subtle curves come together to create a strong yet refined style.

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Blue Light

Clifton Opticals – Transparent Grey

R450

Perfect for a babe on the move, the Clifton opticals are here for your transition from desk to dinner. Clean lines compliment the square shape whilst their neat aesthetic draw attention to the double metal studs featured at the corners of the frame. Use them as is for blue light protection or insert your perscription lenses for effortless trans-seasonal styling.

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Blue Light

Lindsay Opticals – Tortoise

R450

Decidedly cute with a retro attitude, the Lindsay opticals feature a subtle cat-eye and round shape. Encaptulating all that is cool, these frames will bring out about playful yet pulled together look.

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Blue Light

Dakota Opticals – Transparent Grey

R450

Contemporary and slim in shape, the clear Dakota opticals are a quintessential, must-have this SS20. It’s simple, lightweight design makes for an effortless, classic ensemble.

 

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SHOP NEW ARRIVALS

Peyton Shades – Mauve

R350

Say hello to your two-second makeup routine. Sporting clean lines and a contemporary attitude, the Peyton sunglasses are characterized by their unique elegance, undeniable sass and sophistication.

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Lisbon Opticals – Clear

R400

First created in the early 1930s, the cat-eye shape is anything but ordinary, and has gained in popularity ever since their debut in Audrey Hepburn’s iconic film, “Breakfast at Tiffany’s”. Exuding a sense of lightness, these Lisbon opticals are designed with a clear frame, sleek gold-toned temples and a carefully considered dose of designer quirk.

 

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Kourtney Shades – Black

R350

Say hello to Kourtney, a proverbial butterfly fluttering her way to your virtual basket. Showing off an oversized butterfly silhouette and bold statement frame, this style is the epitome of effortless sophistication.

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Last Call

Prague Opticals – Black

R400

The Prague opticals are designed with a subtle cat-eye silhouette and contrasting gold-toned temples. Whether you’re opting to reinvent or update your look, these alluring frames are guaranteed to get you noticed.

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BECOME AN


about us

At iamtrend, our mission is to be the leading fashion eyewear destination by giving our babes an authentic, curated iamtrend experience. Our philosophy is more than being “on trend”, it’s about being unapologetically YOU!

What once started as a small clothing label rapidly evolved into one of South Africa’s hottest eyewear brands. All our items are available online, offering our customers an exclusive, unique shopping experience.