iamtrend, are you?

It’s just a little CRUSH… Say hello to your new Autumn fling.

Dylan-Shades---Tortoise

iamtrend Shades

Sunglasses right off the runway and into your cart.

Hamilton-Opticals---Flatlay

iamtrend Opticals

Channel your inner girl-boss, shop our selection of clear eyewear.

JUST DROPPED AW19 KEY PIECES

Ming-Shades---Pink

HERE FOR A GOOD TIME, NOT A LONG TIME

get your designer inspired eyewear while you still can

Last Chance

Shanghai Opticals – White

R350
Add to Wishlist
Sale
Last Chance

Intergalactic Shades – Red

R300
Add to Wishlist
Sale!
Sale
Last Chance

Designer Shades – Sea Green

R300 R250
Add to Wishlist
Last Chance

Copenhagen Opticals – White

R350
Add to Wishlist
Sale!
Sale
Last Chance

Wintour Shades – Black

R300 R100
Add to Wishlist
Sale!
Sale
Last Chance

Serena Shades – Red

R300 R100
Add to Wishlist
Sale!
TRENDING
Sale
Last Chance

Gigi Shades – Nude

R300 R250
Add to Wishlist
Sale!
Sale
Last Chance

Lennon Shades – Yellow

R300 R100
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Sale!
Sale
Last Chance

Stella Shades – Yellow

R300 R100
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Sale!
Sale
Last Chance

Olivia Shades – Black

R300 R250
Add to Wishlist
Sale!
Sale
Last Chance

Stella Shades – Green

R300 R100
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Last Chance

Seoul Opticals – Tortoise

R350
Add to Wishlist
Sale!
Sale
Sale
Last Chance

Audrey Shades – Tortoise

R300 R100
Add to Wishlist
Sale!
Sale
Last Chance

Serena Shades – Tortoise

R300 R100
Add to Wishlist
Sale!
Sale
Last Chance

RiRi Shades – White

R300 R100
Add to Wishlist
Sale!
Sale
Last Chance

Soho Shades – Tortoise

R300 R100
Add to Wishlist
Sale!
Sale
Last Chance

Victoria Shades – Lilac/ Orange

R300 R250
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Sale!
Sale
Last Chance

Delevingne Shades – Sea Green

R300 R250
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Last Chance

Poppy Opticals – Nude

R350
Add to Wishlist
Sale!
Sale
Last Chance

Waldorf Shades – White

R300 R100
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Sale!
Sale
Last Chance

Round Retro Shades – Transparent Blue

R300 R100
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Last Chance

Brooklyn Opticals – Nude

R350
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Sale!
Sale
Last Chance

Kendal Shades – Nude

R300 R250
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CART IT BEFORE IT’S TOO LATE

LAST WEEK'S BEST SELLERS

Last Chance

Naomi Shades – Tortoise

R350
Add to Wishlist
Last Chance

Seoul Opticals – Tortoise

R350
Add to Wishlist

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about us

iamtrend is stemmed from a deep routed passion for ladies fashion eyewear. Everything we do is focused on bringing our customers the latest international eyewear trends. Our philosophy is more than being “on trend”, it’s about being unapologetically YOU.

What once started as a small clothing label rapidly evolved into one of South Africa’s hottest eyewear brands. All our items are available online, offering our customers an exclusive, unique shopping experience.