Unapologetically YOU

this June, we’re on a mission to live a little louder, laugh a little more, and embrace the magic of a life lived on the edge. this June we won’t shy away from our beliefs, cover up our flaws, or abandon our position as allies to those who need our support the most.

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SHOP AW21 SUNGLASSES

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SHOP AW21 GLASSES

Blue Light Approved Fits

comfort & style collide with innovation.

New Looks To Love

browse the AW21 new arrivals & cart your favourite enviable winter fit. 

about us

 

At iamtrend, our mission is to be the leading fashion eyewear destination by giving our babes an authentic, curated iamtrend experience. Our philosophy is more than being “on trend”, it’s about being unapologetically YOU!

What once started as a small clothing label rapidly evolved into one of South Africa’s hottest eyewear brands. All our items are available online, offering our customers an exclusive, unique shopping experience.

BECOME AN