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Dakota Opticals
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iamtrend Opticals

Channel your inner girl-boss, shop our selection of opticals.

A SUMMER SOIRÉE...

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Montana Opticals – Clear

R391

Created with a stylishly bold silhouette, the Montana opticals are the perfect pair for an aspiring fashion mogul. The oversized shape, feminine design, and gold-tone bridge give this style a distinguished, sophisticated look.

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Dakota Opticals – Transparent Pink

R391

Contemporary and slim in shape, the clear Dakota opticals are a quintessential, must-have this SS20. It’s simple, lightweight design makes for an effortless, classic ensemble.

 

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Blue Light

Lindsay Opticals – Clear

R391

Decidedly cute with a retro attitude, the Lindsay opticals feature a subtle cat-eye and round shape. Encaptulating all that is cool, these frames will bring out about playful yet pulled together look.

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Blue Light

Cyprus Opticals – Brown

R391

Defined by its bold frame, these squared shaped Cyprus opticals are synonymous with all things fashion. Straight lines and subtle curves come together to create a strong yet refined style.

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Khloe Shades – Black

R304

Daringly over-sized, the Khloe sunglass embodies all that is effortless and elegant. The strikingly bold silhouette and gradient lens accentuate the style’s glamorous attitude.

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Lisbon Opticals – Clear

R348

First created in the early 1930s, the cat-eye shape is anything but ordinary, and has gained in popularity ever since their debut in Audrey Hepburn’s iconic film, “Breakfast at Tiffany’s”. Exuding a sense of lightness, these Lisbon opticals are designed with a clear frame, sleek gold-toned temples and a carefully considered dose of designer quirk.

 

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Riley Shades – Brown

R304

A retro classic, with an eclectic personality, the Riley shades are crafted in a rectangular shape with skinny gold-toned temples. Offering an effortlessly chic, offbeat look they’ll be a cute addition to your versatile wardrobe.

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Chelsea Opticals – Nude

R348

Bold and editorial in style, the Chelsea opticals exude a confident attitude. Sturdy in structure, the oversized butterfly-shaped silhouette is a must for days you’re looking for instant edge.

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about us

At iamtrend, our mission is to be the leading fashion eyewear destination by giving our babes an authentic, curated iamtrend experience. Our philosophy is more than being “on trend”, it’s about being unapologetically YOU!

What once started as a small clothing label rapidly evolved into one of South Africa’s hottest eyewear brands. All our items are available online, offering our customers an exclusive, unique shopping experience.