UNAPOLOGETICALLY YOU

More than on trend. Be unapologetically you.

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iamtrend Shades

Shades right off the runway and into your cart.

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iamtrend Opticals

Channel your inner girl-boss, shop our selection of opticals.

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THE BEST OF THE BEST

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Lisbon Opticals – Clear

R400

First created in the early 1930s, the cat-eye shape is anything but ordinary, and has gained in popularity ever since their debut in Audrey Hepburn’s iconic film, “Breakfast at Tiffany’s”. Exuding a sense of lightness, these Lisbon opticals are designed with a clear frame, sleek gold-toned temples and a carefully considered dose of designer quirk.

 

EYEWEAR WE ARE CRUSHING ON

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Serena Shades – Pink

R350

Combining sleek and edgy, these Serena Shades are available in assorted colours to compliment every woman, outfit, and occasion.

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Blaire Shades – Pink

R350

Your one and only source into the glamorous life of those who wear great eyewear. Seamlessly crafted with a feminine silhouette and contrasted by edgy, robust temples, these Blaire shades have our ‘Upper-East Side’ stamp of approval.

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about us

 

At iamtrend, our mission is to be the leading fashion eyewear destination by giving our babes an authentic, curated iamtrend experience. Our philosophy is more than being “on trend”, it’s about being unapologetically YOU!

What once started as a small clothing label rapidly evolved into one of South Africa’s hottest eyewear brands. All our items are available online, offering our customers an exclusive, unique shopping experience.