More than on trend. Be unapologetically you.
Intricate gold-toned accents bring the SS20 Oakland frames to life, instantly transforming your look from classic to chic. Their grand design embodies the power of function and design, with an ultra-lightweight structure, and protective anti-blue light lenses.
Embracing the contemporary style and slim silhouette of the Sandton. The timeless and lightweight design confirms that it’s the quintessential optical for any girl on the move and will transcend with you through the seasons.
A classic at its finest, the Campbell glasses are sophisticated, practical and polished. Their soft curves, and lightweight structure highlight their elegant shape, allowing them to complement any face shape beautifully. Fitted with anti-blue light lenses, they’re here to combat harmful blue light rays emitted from your smart devices.
Inspired by a seventies vintage shape and recreated in an elegant slim silhouette, the Amsterdam is a combination of both classic and chic. Their lightweight design, quirky temple tips and anti-blue light filtering will have you reaching for them more frequently than not.
Characterised by its clean lines and strong design accents; the Madrid Glasses are ready-to-wear, and guaranteed to be attracting the eyes of fashion enthusiasts everywhere this season. The frames are carefully fitted with anti-blue light lenses to help safeguard against digital eyestrain.
The Prague opticals are designed with a subtle cat-eye silhouette and contrasting gold-toned temples. Whether you’re opting to reinvent or update your look, these alluring frames are guaranteed to get you noticed.
Decidedly cute with a retro attitude, the Lindsay opticals feature a subtle cat-eye and round shape. Encaptulating all that is cool, these frames will bring out about playful yet pulled together look.
Contemporary and slim in shape, the Dakota opticals are an absolute must-have this AW20. Its simple, lightweight design makes for an effortless, classic ensemble. They’ve been carefully fitted with blue light blocking lenses intended to prevent and relieve digital eye strain caused by lengthy exposure to blue light from your smart devices.
Bold and editorial in style, the Chelsea opticals exude a confident attitude. Sturdy in structure, the oversized butterfly-shaped silhouette is a must for days you’re looking for instant edge.
Our maroon Kyoto Opticals exude opulence with its two-toned frame as well as gold accents making them an highly sought-after style piece . These square maroon frames feature a touch of tortoise and in addition creating the essence of a subtle yet sophisticated look… and are therefor perfect for the modern woman.
Just like the name, our Tiffany opticals transcend a timeless yet contemporary look. Whether it be a Mimosa brunch date with the girls or your side hustle in action, these frames are here to pull it all together.
At iamtrend, our mission is to be the leading fashion eyewear destination by giving our babes an authentic, curated iamtrend experience. Our philosophy is more than being “on trend”, it’s about being unapologetically YOU!
What once started as a small clothing label rapidly evolved into one of South Africa’s hottest eyewear brands. All our items are available online, offering our customers an exclusive, unique shopping experience.
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