UNAPOLOGETICALLY YOU

More than on trend. Be unapologetically you.

Triangle Cream Sunglasses

SHOP 70% OFF SUNGLASSES

Square Sunglasses

SHOP THE RESTOCK

PRE-ORDER AW21 BEST SELLERS

shop our most beloved items before it’s too late.

BLOCKING THE BLUE

Our anti-blue light glasses block up to 70% of harmful blue light rays.

about us

 

At iamtrend, our mission is to be the leading fashion eyewear destination by giving our babes an authentic, curated iamtrend experience. Our philosophy is more than being “on trend”, it’s about being unapologetically YOU!

What once started as a small clothing label rapidly evolved into one of South Africa’s hottest eyewear brands. All our items are available online, offering our customers an exclusive, unique shopping experience.

BECOME AN