iamtrend, are you?

It’s just a little CRUSH… Say hello to your new Summer Love.

SOFT SUMMER SHADES
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iamtrend Shades

Shades right off the runway and into your cart.

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iamtrend Opticals

Channel your inner girl-boss, shop our selection of opticals.

A SUMMER SOIRÉE...

SUMMER BANNER
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BEST SELLERS

Sale!
TRENDING
Sale

Delevingne Shades – Brown

R300 R250

LAST CHANCE

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Last Chance

Stella Shades – Yellow

R300 R100
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Last Chance

Delevingne Shades – Sea Green

R300 R250
Last Chance

Shanghai Opticals – White

R350
Last Chance

Aubrey Shades – Grey

R350

BECOME AN

about us

At iamtrend, our mission is to be the leading fashion eyewear destination by giving our babes an authentic, curated iamtrend experience. Our philosophy is more than being “on trend”, it’s about being unapologetically YOU!

What once started as a small clothing label rapidly evolved into one of South Africa’s hottest eyewear brands. All our items are available online, offering our customers an exclusive, unique shopping experience.