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Dakota Opticals

Naomi-Shades---Black-4

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Montreal-Opticals---Clear-3

iamtrend Opticals

Channel your inner girl-boss, shop our selection of opticals.

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Dakota-Opticals---Pink

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Montana-Opticals---Clear — Last Chance

Blue Light

Montana Opticals – Clear
R450
Created with a stylishly bold silhouette, the Montana opticals are the perfect pair for an aspiring fashion mogul. The oversized shape, feminine design, and gold-tone bridge give this style a distinguished, sophisticated look.

Montana-Opticals---Group — Last Chance

Blue Light

Montana Opticals – Clear
R450
Created with a stylishly bold silhouette, the Montana opticals are the perfect pair for an aspiring fashion mogul. The oversized shape, feminine design, and gold-tone bridge give this style a distinguished, sophisticated look.

Dakota-Opticals---Pink-3 — Blue Light

Dakota Opticals – Transparent Pink
R450
Contemporary and slim in shape, the clear Dakota opticals are a quintessential, must-have this SS20. It’s simple, lightweight design makes for an effortless, classic ensemble.

Dakota-Opticals---Pink-5 — Blue Light

Dakota Opticals – Transparent Pink
R450
Contemporary and slim in shape, the clear Dakota opticals are a quintessential, must-have this SS20. It’s simple, lightweight design makes for an effortless, classic ensemble.

Lindsay-Opticals---Clear — Blue Light

Lindsay Opticals – Clear
R450
Decidedly cute with a retro attitude, the Lindsay opticals feature a subtle cat-eye and round shape. Encaptulating all that is cool, these frames will bring out about playful yet pulled together look.

Lindsay-Opticals---Group- — Blue Light

Lindsay Opticals – Clear
R450
Decidedly cute with a retro attitude, the Lindsay opticals feature a subtle cat-eye and round shape. Encaptulating all that is cool, these frames will bring out about playful yet pulled together look.

Cyprus-Opticals---Brown-3 — Blue Light

Cyprus Opticals – Brown
R450
Defined by its bold frame, these squared shaped Cyprus opticals are synonymous with all things fashion. Straight lines and subtle curves come together to create a strong yet refined style.

Cyprus-Opticals---Brown-4 — Blue Light

Cyprus Opticals – Brown
R450
Defined by its bold frame, these squared shaped Cyprus opticals are synonymous with all things fashion. Straight lines and subtle curves come together to create a strong yet refined style.

SHOP SS20 LATEST ARRIVALS

Khloe-Shades---Black — Khloe Shades – Black
R350
Daringly over-sized, the Khloe sunglass embodies all that is effortless and elegant. The strikingly bold silhouette and gradient lens accentuate the style’s glamorous attitude.

Khloe-Shades---Group — Khloe Shades – Black
R350
Daringly over-sized, the Khloe sunglass embodies all that is effortless and elegant. The strikingly bold silhouette and gradient lens accentuate the style’s glamorous attitude.

Lisbon-Opticals---Clear — Lisbon Opticals – Clear
R400
First created in the early 1930s, the cat-eye shape is anything but ordinary, and has gained in popularity ever since their debut in Audrey Hepburn’s iconic film, “Breakfast at Tiffany’s”. Exuding a sense of lightness, these Lisbon opticals are designed with a clear frame, sleek gold-toned temples and a carefully considered dose of designer quirk.

Lisbon-Opticals---Group-2 — Lisbon Opticals – Clear
R400
First created in the early 1930s, the cat-eye shape is anything but ordinary, and has gained in popularity ever since their debut in Audrey Hepburn’s iconic film, “Breakfast at Tiffany’s”. Exuding a sense of lightness, these Lisbon opticals are designed with a clear frame, sleek gold-toned temples and a carefully considered dose of designer quirk.

Riley-Shades---Brown — Riley Shades – Brown
R350
A retro classic, with an eclectic personality, the Riley shades are crafted in a rectangular shape with skinny gold-toned temples. Offering an effortlessly chic, offbeat look they’ll be a cute addition to your versatile wardrobe.

Riley-Opticals---Group — Riley Shades – Brown
R350
A retro classic, with an eclectic personality, the Riley shades are crafted in a rectangular shape with skinny gold-toned temples. Offering an effortlessly chic, offbeat look they’ll be a cute addition to your versatile wardrobe.

Chelsea-Opticals---nude — Chelsea Opticals – Nude
R400
Bold and editorial in style, the Chelsea opticals exude a confident attitude. Sturdy in structure, the oversized butterfly-shaped silhouette is a must for days you’re looking for instant edge.

Chelsea-Opticals---Group — Chelsea Opticals – Nude
R400
Bold and editorial in style, the Chelsea opticals exude a confident attitude. Sturdy in structure, the oversized butterfly-shaped silhouette is a must for days you’re looking for instant edge.

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A sneak peak of tomorrow’s fresh drop. Turn on y

A sneak peak of tomorrow’s fresh drop. Turn on your post notifications to be the first to know. 👽 #alek

We need a literal moment for this one. Obsessed wi

We need a literal moment for this one. Obsessed with all that is @lulamawolf. 🖤 Head over to our stories for a round up of looks we’re loving by you! 😍

Basic with edge. 💣

Basic with edge. 💣

weekend mantra. 💤 #lisbonopticals

weekend mantra. 💤 #lisbonopticals

Weekend mood. 🍑

Weekend mood. 🍑

about us

At iamtrend, our mission is to be the leading fashion eyewear destination by giving our babes an authentic, curated iamtrend experience. Our philosophy is more than being “on trend”, it’s about being unapologetically YOU!

What once started as a small clothing label rapidly evolved into one of South Africa’s hottest eyewear brands. All our items are available online, offering our customers an exclusive, unique shopping experience.