UNAPOLOGETICALLY YOU

More than on trend. Be unapologetically you.

fashion sunglasses
blue light blocking glasses
blue light blocking eyewear

NEW ARRIVALS

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Dakota Opticals – Transparent

R450

Contemporary and slim in shape, the clear Dakota opticals are an absolute must-have this AW20. Its simple, lightweight design makes for an effortless, classic ensemble. They’ve been carefully fitted with blue light blocking lenses intended to prevent and relieve digital eye strain caused by lengthy exposure to blue light from your smart devices.

 

Pink Opticals
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Arizona Opticals – Mauve

R400

Contemporary with a touch of quirk, the Arizona opticals boast soft curves bringing a nostalgic feel to their round shape. Their comfortable nose pads and neutral, tortoiseshell hues allow them to interchange seamlessly with your outfits.

Tortoise Shell Square Sunglasses
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Sofia Shades – Tortoise

R350

Own your front row flow this AW20 with the iamtrend Sofia sunglasses. Combining an oversized silhouette with luxurious gold-tone arms, the finishes lend an echo to the line’s romantic DNA, adding an effortless touch of luxe to your look.

Blue Fashion SunglassesBlue Sunglasses
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Hudson Shades – Blue

R350

Playful with a chic 70’s spirit; the Hudson sunglasses are refined by their luxe gold-tone arms, rich metal details and unique teardrop temple tips. Their jewellery inspired aesthetic make them a well-deserving, compact accessory to keep nearby for instant flare.

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Hudson Shades – Gold

R350

Playful with a chic 70’s spirit; the Hudson sunglasses are refined by their luxe gold-tone arms, rich metal details and unique teardrop temple tips. Their jewellery inspired aesthetic make them a well-deserving, compact accessory to keep nearby for instant flare.

black cateye opticals
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Savannah Opticals – Black

R400

Channelling an iconic design into an everyday frame, the Savannah opticals are a timeless piece with strong proportions. Taking direction from the classic Wayfarer shape, these glasses are an exciting new addition to your wardrobe.

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Sofia Shades – White

R350

Own your front row flow this AW20 with the iamtrend Sofia sunglasses. Combining an oversized silhouette with luxurious gold-tone arms, the finishes lend an echo to the line’s romantic DNA, adding an effortless touch of luxe to your look.

Black Fashion SunglassesBlack Fashion Sunglasses
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Sofia Shades – Black

R350

Own your front row flow this AW20 with the iamtrend Sofia sunglasses. Combining an oversized silhouette with luxurious gold-tone arms, the finishes lend an echo to the line’s romantic DNA, adding an effortless touch of luxe to your look.

Blue SunglassesBlue Sunglasses
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Bella Shades – Blue

R350

Romantic with an alluring charm, the Bella sunglasses are worth a front-row seat this AW20. Their luxurious gold-toned temples and soft feminine curves are offset beautifully by rich metal details while their unique teardrop temple tips make them both vibrant and sophisticated.

Pink Sunglasses
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Bella Shades – Pink

R350

Romantic with an alluring charm, the Bella sunglasses are worth a front-row seat this AW20. Their luxurious gold-toned temples and soft feminine curves are offset beautifully by rich metal details while their unique teardrop temple tips make them both vibrant and sophisticated.

Leighton-Shades---Black
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Leighton Shades – Black

R350

Upper-east side approved; clean lines, a contoured design and butterfly shape, lend a romantic flair and feminine aesthetic to the AW20 Leighton sunglasses. Voluminous yet practical, the oversized silhouette will work for any occasion, adding instant edge to your outfit of the day.

Leighton-Shades---Whitefashion sunglasses
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Leighton Shades – Off White

R350

Upper-east side approved; clean lines, a contoured design and butterfly shape, lend a romantic flair and feminine aesthetic to the AW20 Leighton sunglasses. Voluminous yet practical, the oversized silhouette will work for any occasion, adding instant edge to your outfit of the day.

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about us

 

At iamtrend, our mission is to be the leading fashion eyewear destination by giving our babes an authentic, curated iamtrend experience. Our philosophy is more than being “on trend”, it’s about being unapologetically YOU!

What once started as a small clothing label rapidly evolved into one of South Africa’s hottest eyewear brands. All our items are available online, offering our customers an exclusive, unique shopping experience.