iamtrend, what about you?

Be unapologetically you, wear it how you want to

iamtrend Shades

Sunglasses right off the runway and into your cart.

iamtrend Opticals

Channel your inner girl-boss, shop our selection of clear eyewear.

YOUTUBE

designer inspired eyewear

International eyewear trends delivered right to your doorstep

Soho Shades – Tortoise

R280

Naomi Shades – Tortoise

R280
Low Stock

Melbourne Opticals – Mint

R280
Low Stock

McQueen Shades – Black

R280

Kendrick Shades – Tortoise

R280

Hilton Shades – Tortoise

R280

Azalea Shades – Tortoise

R280

Audrey Shades – Purple

R280
Trending

Negin Shades – Gold

R280
Trending

Milan Opticals – Black

R280
Sale!

Kaleidoscope Shades – Orange

R280 R200

VIEW THE FULL RANGE

BEST SELLERS

Low Stock

Melbourne Opticals – Mint

R280
Trending

Negin Shades – Gold

R280
Trending

Retro Opticals – Black

R280

Naomi Shades – Tortoise

R280

BECOME AN

INSTAGRAM

about us

iamtrend is stemmed from a deep routed passion for ladies fashion eyewear. Everything we do is focused on bringing our customers the latest international eyewear trends. Our philosophy is more than being “on trend”, it’s about being unapologetically YOU.

What once started as a small clothing label rapidly evolved into one of South Africa’s hottest eyewear brands. All our items are available online, offering our customers an exclusive, unique shopping experience.