iamtrend, are you?

It’s just a little CRUSH… Say hello to your new Autumn fling.

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iamtrend Shades

Sunglasses right off the runway and into your cart.

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iamtrend Opticals

Channel your inner girl-boss, shop our selection of clear eyewear.

JUST DROPPED AW19 KEY PIECES

SHOP OUR AW19 RANGE NOW

BECOME AN

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about us

iamtrend is stemmed from a deep routed passion for ladies fashion eyewear. Everything we do is focused on bringing our customers the latest international eyewear trends. Our philosophy is more than being “on trend”, it’s about being unapologetically YOU.

What once started as a small clothing label rapidly evolved into one of South Africa’s hottest eyewear brands. All our items are available online, offering our customers an exclusive, unique shopping experience.