UNAPOLOGETICALLY YOU

More than on trend. Be unapologetically you.

back in stock

Blaire-Shades---Nude

iamtrend Shades

Shades right off the runway and into your cart.

Chelsea-Opticals---White

iamtrend Opticals

Channel your inner girl-boss, shop our selection of opticals.

Lisbon Opticals

Naomi Shades

THE BEST OF THE BEST

Lisbon-Opticals---Clear — Lisbon Opticals – Clear
$75
First created in the early 1930s, the cat-eye shape is anything but ordinary, and has gained in popularity ever since their debut in Audrey Hepburn’s iconic film, “Breakfast at Tiffany’s”. Exuding a sense of lightness, these Lisbon opticals are designed with a clear frame, sleek gold-toned temples and a carefully considered dose of designer quirk.

Lisbon-Opticals---Clear — Lisbon Opticals – Clear
$75
First created in the early 1930s, the cat-eye shape is anything but ordinary, and has gained in popularity ever since their debut in Audrey Hepburn’s iconic film, “Breakfast at Tiffany’s”. Exuding a sense of lightness, these Lisbon opticals are designed with a clear frame, sleek gold-toned temples and a carefully considered dose of designer quirk.

Santorini-Opticals---Black — Last Call

Santorini Opticals – Black
$75

Santorini-Opticals---Flatlay — Last Call

Santorini Opticals – Black
$75

Jersey Opticals - Navy/Tortoise — Jersey Opticals – Navy/Tortoise
$75

Jersey-Opticals-Navy — Jersey Opticals – Navy/Tortoise
$75

EYEWEAR WE ARE CRUSHING ON

Delevingne-Shades---Pink — Delevingne Shades – Pink
$65

Delevinge-Shades---Pink-2 — Delevingne Shades – Pink
$65

Serena-Shades---Pink — Serena Shades – Pink
$65
Combining sleek and edgy, these Serena Shades are available in assorted colours to compliment every woman, outfit, and occasion.

Serena-Shades-Colour-Pink — Serena Shades – Pink
$65
Combining sleek and edgy, these Serena Shades are available in assorted colours to compliment every woman, outfit, and occasion.

Blaire-Shades---Pink — Last Call

Blaire Shades – Pink
$65
Your one and only source into the glamorous life of those who wear great eyewear. Seamlessly crafted with a feminine silhouette and contrasted by edgy, robust temples, these Blaire shades have our ‘Upper-East Side’ stamp of approval.

Blaire-Shades---Pink — Last Call

Blaire Shades – Pink
$65
Your one and only source into the glamorous life of those who wear great eyewear. Seamlessly crafted with a feminine silhouette and contrasted by edgy, robust temples, these Blaire shades have our ‘Upper-East Side’ stamp of approval.

Skylar-Shades---Pink — Skylar Shades -Pink
$65

Skylar-Shades---Pink-2 — Skylar Shades -Pink
$65

BECOME AN

INSTAGRAM

Nothing better than our fav fashion read on a cozy

Nothing better than our fav fashion read on a cozy winter’s eve. ✨

Hello Friday night, this isn’t me now, but It wi

Hello Friday night, this isn’t me now, but It will be, soon. x

A whole babe, back in stock. 🤍

A whole babe, back in stock. 🤍

Tiffany 〰️ up, close & personal.

Tiffany 〰️ up, close & personal.

& when we say close we mean 2 meters apart, and we

& when we say close we mean 2 meters apart, and wearing a mask. x

CEO crush, eyewear crush, everything crush ~ @iamt

CEO crush, eyewear crush, everything crush ~ @iamtamarin wearing Kyoto.

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about us

At iamtrend, our mission is to be the leading fashion eyewear destination by giving our babes an authentic, curated iamtrend experience. Our philosophy is more than being “on trend”, it’s about being unapologetically YOU!

What once started as a small clothing label rapidly evolved into one of South Africa’s hottest eyewear brands. All our items are available online, offering our customers an exclusive, unique shopping experience.