UNAPOLOGETICALLY YOU

More than on trend. Be unapologetically you.

fashion sunglasses
blue light blocking glasses
blue light blocking eyewear

NEW ARRIVALS

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Bella Shades – Blue

R350

Romantic with an alluring charm, the Bella sunglasses are worth a front-row seat this AW20. Their luxurious gold-toned temples and soft feminine curves are offset beautifully by rich metal details while their unique teardrop temple tips make them both vibrant and sophisticated.

Pink Sunglasses
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Bella Shades – Pink

R350

Romantic with an alluring charm, the Bella sunglasses are worth a front-row seat this AW20. Their luxurious gold-toned temples and soft feminine curves are offset beautifully by rich metal details while their unique teardrop temple tips make them both vibrant and sophisticated.

Leighton-Shades---Black
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Leighton Shades – Black

R350

Upper-east side approved; clean lines, a contoured design and butterfly shape, lend a romantic flair and feminine aesthetic to the AW20 Leighton sunglasses. Voluminous yet practical, the oversized silhouette will work for any occasion, adding instant edge to your outfit of the day.

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Leighton Shades – Off White

R350

Upper-east side approved; clean lines, a contoured design and butterfly shape, lend a romantic flair and feminine aesthetic to the AW20 Leighton sunglasses. Voluminous yet practical, the oversized silhouette will work for any occasion, adding instant edge to your outfit of the day.

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Leighton Shades – Nude

R350

Upper-east side approved; clean lines, a contoured design and butterfly shape, lend a romantic flair and feminine aesthetic to the AW20 Leighton sunglasses. Voluminous yet practical, the oversized silhouette will work for any occasion, adding instant edge to your outfit of the day.

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Blue Light

Vienna Opticals – Transparent

R450

Increase your visual comfort when discovering our latest AW20, ready-to-wear blue light blocking opticals, Vienna. Futuristic in style, this striking cat-eye frame stands bold against its transparent finish, accentuating their sleek silhouette and unique core wiring in the temples.

Blue Light Blocking Eyewearblue light blocking glasses
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Blue Light

Geneva Opticals – Grey

R450

Unique, with a strong aesthetic, the AW20 Geneva blue light opticals are sleek, transparent and rectangular in shape with a flat-top. They’ve been carefully fitted with blue light blocking lenses intended to prevent and relieve digital eye strain caused by lengthy exposure to blue light from your smart devices.

Anti-Blue Light eyewearblue light blocking glasses
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Blue Light

Geneva Opticals – Nude

R450

Unique, with a strong aesthetic, the AW20 Geneva blue light opticals are sleek, transparent and rectangular in shape with a flat-top. They’ve been carefully fitted with blue light blocking lenses intended to prevent and relieve digital eye strain caused by lengthy exposure to blue light from your smart devices.

Blue Light Blocking eyewearblue light blocking glasses
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Blue Light

Geneva Opticals – Transparent

R450

Unique, with a strong aesthetic, the AW20 Geneva blue light opticals are sleek, transparent and rectangular in shape with a flat-top. They’ve been carefully fitted with blue light blocking lenses intended to prevent and relieve digital eye strain caused by lengthy exposure to blue light from your smart devices.

anti-blue light eyewearblue light blocking eyewear
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Blue Light

Brisbane Opticals – Tortoise

R450

Quirky and flirty, the Brisbane frame will transcend seasons and trends. Featuring a round, clear frame, the design brings a warm and feminine allure to your everyday look.

 

Chicago-Blue Light Eyewear---TransparentChicago-blue light eyewear---All-Colours
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Blue Light

Chicago Opticals – Transparent

R450

The Chicago opticals are the newest addition to our anti-blue light range. While their transparent finish lends a contemporary feel to a classic, rectangular shape, their clean aesthetic draws immediate attention to their dainty, double metal studs featured at the corners of the frame, exuding effortless elegance.

Chicago-Blue Light Opticals---PinkChicago-blue light eyewear---All-Colours
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Blue Light

Chicago Opticals – Pink

R450

The Chicago opticals are the newest addition to our anti-blue light range. While their transparent finish lends a contemporary feel to a classic, rectangular shape, their clean aesthetic draws immediate attention to their dainty, double metal studs featured at the corners of the frame, exuding effortless elegance.

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about us

 

At iamtrend, our mission is to be the leading fashion eyewear destination by giving our babes an authentic, curated iamtrend experience. Our philosophy is more than being “on trend”, it’s about being unapologetically YOU!

What once started as a small clothing label rapidly evolved into one of South Africa’s hottest eyewear brands. All our items are available online, offering our customers an exclusive, unique shopping experience.