new season, new shades.

Get into a Spring state of mind

iamtrend Shades

Sunglasses right off the runway and into your cart.

iamtrend Opticals

Channel your inner girl-boss, shop our selection of clear eyewear.

GRIL BOSS MODE ACTIVATED

designer inspired eyewear

International eyewear trends delivered right to your doorstep

YongYong Shades – Purple

R290

Soho Shades – Tortoise

R290

Melbourne Opticals – Purple

R290
Low Stock

McQueen Shades – Black

R290

Kendrick Shades – Tortoise

R290

Kaleidoscope Shades – Pink

R290

Hilton Shades – Tortoise

R290

Azalea Shades – Tortoise

R290
Low Stock

Audrey Shades – Purple

R290
Trending

Negin Shades – Gold

R290
Trending

Milan Opticals – Black

R290

Manhattan Opticals – White

R290

VIEW THE FULL RANGE

BEST SELLERS

Trending

Manhattan Opticals – Nude

R290
Trending

Negin Shades – Gold

R290
Trending

Retro Opticals – Black

R290

Milan Opticals – Tortoise

R290

BECOME AN

INSTAGRAM

about us

iamtrend is stemmed from a deep routed passion for ladies fashion eyewear. Everything we do is focused on bringing our customers the latest international eyewear trends. Our philosophy is more than being “on trend”, it’s about being unapologetically YOU.

What once started as a small clothing label rapidly evolved into one of South Africa’s hottest eyewear brands. All our items are available online, offering our customers an exclusive, unique shopping experience.