UNAPOLOGETICALLY YOU

More than on trend. Be unapologetically you.

iamtrend Shades

Shades right off the runway and into your cart.

iamtrend Opticals

Channel your inner girl-boss, shop our selection of opticals.

iamtrend PSA:

Eeerrrrm. So things just got real? Here’s the 411 regarding your orders during the national lockdown:

Customer Service: Our customer service team will be working from home and will be available to assist your queries as per usual, Monday – Friday 09:00-17:00. You can contact us via whatsapp +27 813350870 or email us at shop@iamtrend.com.

Online Orders: You’ll still be able to place online orders, however these orders will only be shipped out after the 16th April 2020.

Shipping: Dawn Wing our third party delivery service has announced all orders placed before 1PM, 26 March 2020, will still be sent out for scheduled deliveries.

Stay safe, indoors & tuned into our page ~ we’ve got some real cute and engaging content headed your way!

CATEYE CHIC

Quebec-Opticals---Nude-2 — Last Call

Quebec Opticals – Nude
R400

Quebec-Opticals---Nude — Last Call

Quebec Opticals – Nude
R400

Lisbon-Opticals---Marble — Last Call

Lisbon Opticals – Marble
R400
First created in the early 1930s, the cat-eye shape is anything but ordinary, and has gained in popularity ever since their debut in Audrey Hepburn’s iconic film, “Breakfast at Tiffany’s”. Exuding a sense of lightness, these Lisbon opticals are designed with a clear frame, sleek gold-toned temples and a carefully considered dose of designer quirk.

Tortonto-Opticals---Clear — Toronto Opticals – Clear
R400
For your affinity of all things vintage, the Toronto opticals are a contemporary take on the original 1930’s cat eye frame. Boasting romantic curves and upward swept corners, these frames are whimsical in nature and complimentary to any babe who loves a little quirk. Add them to your eyewear collection for a flirty, romantic OOTD.

Toronto-Opticals---Clear — Toronto Opticals – Clear
R400
For your affinity of all things vintage, the Toronto opticals are a contemporary take on the original 1930’s cat eye frame. Boasting romantic curves and upward swept corners, these frames are whimsical in nature and complimentary to any babe who loves a little quirk. Add them to your eyewear collection for a flirty, romantic OOTD.

Prague-Opticals---Tortoise- — Prague Opticals – Tortoise
R400
The Prague opticals are designed with a subtle cat-eye silhouette and contrasting gold-toned temples. Whether you’re opting to reinvent or update your look, these alluring frames are guaranteed to get you noticed.

Prague-Opticals---Tortoise-2 — Prague Opticals – Tortoise
R400
The Prague opticals are designed with a subtle cat-eye silhouette and contrasting gold-toned temples. Whether you’re opting to reinvent or update your look, these alluring frames are guaranteed to get you noticed.

LAST CHANCE

Riley-Shades---Black — Last Call

Riley Shades – Black
R350
A retro classic, with an eclectic personality, the Riley shades are crafted in a rectangular shape with skinny gold-toned temples. Offering an effortlessly chic, offbeat look they’ll be a cute addition to your versatile wardrobe.

Riley-Opticals---Group — Last Call

Riley Shades – Black
R350
A retro classic, with an eclectic personality, the Riley shades are crafted in a rectangular shape with skinny gold-toned temples. Offering an effortlessly chic, offbeat look they’ll be a cute addition to your versatile wardrobe.

Quebec-`Opticals---Pink — Last Call

Quebec Opticals – Pink
R400

Qubec-Opticals---Group — Last Call

Quebec Opticals – Pink
R400

Alek-Shades---Pink — Last Call

Alek Shades – Pink
R350
Combining a sporty mood with feminine detailing, the ski-inspired Alek sunglasses boast an oversized flat top frame with laser cut detailing on the outer lens. Opt for a little drama this SS20 by adding them to your eyewear collection, you’ll be sure to create a stir.

Alek-Shades---Group — Last Call

Alek Shades – Pink
R350
Combining a sporty mood with feminine detailing, the ski-inspired Alek sunglasses boast an oversized flat top frame with laser cut detailing on the outer lens. Opt for a little drama this SS20 by adding them to your eyewear collection, you’ll be sure to create a stir.

Last Call

Alek Shades – Black
R350
Combining a sporty mood with feminine detailing, the ski-inspired Alek sunglasses boast an oversized flat top frame with laser cut detailing on the outer lens. Opt for a little drama this SS20 by adding them to your eyewear collection, you’ll be sure to create a stir.

BECOME AN

about us

At iamtrend, our mission is to be the leading fashion eyewear destination by giving our babes an authentic, curated iamtrend experience. Our philosophy is more than being “on trend”, it’s about being unapologetically YOU!

What once started as a small clothing label rapidly evolved into one of South Africa’s hottest eyewear brands. All our items are available online, offering our customers an exclusive, unique shopping experience.