Ultimate Fashion Week Eyewear Kit
As all of South Africa’s fash-pack head to AFI’s latest offering, aka the Mercedes Benz Joburg Fashion Week (MBJFW) we too have readied ourselves and in doing so compiled a few essentials to get you through the chaos of running from one show to the next, keeping your style on-lock through it all.
It’s the first day of events to come, and perhaps you’ve just flown in on an early flight to make sure you’re well-on-time for a full day of shows, outfit changes, and as many caffeine breaks in between as your bladder will permit (our cut-off is 5.. yes, really).
As you parade your go-to heels, a perpetual pout adorning your face, armed for those imminent streetstyle photographers capturing the magic both pre-and-post show – trust us on this: having your favourite eyewear at hand will ensure you’re always photo ready while jetlagged eyes are hidden behind tres chic blackout lenses.
As one design after the next comes cascading down the long stretch of white runway ramp, you might need a quick switch to optical lenses to ensure you don’t miss a thing – the detail on every embroidered piece or the intricate woven fabrics adorning hats and bags graced on models who seem to float down the runway at the speed of two blinks. For us, and arguably every attendee at fashion week, 20-20 vision at shows is crucial.
Editor’s Pick: IAMTREND frames are perfect for inserting prescription lenses – reiterating that style and function don’t have to be mutually exclusive.
Shop our Gold Vintage Opticals Online HERE, then simply head to your optometrist to have your prescription lenses inserted.
As is typical of fashion week, you may need to squeeze in an early morning breakfast with your favourite blogger and media babes, then it’s straight off to pre-show outfit shots, and finally, you’ve arrived at Day 2 of Fashion Week. Designers are being interviewed, streetstyle buzz picks up at an alarming speed, and swiftly, the venue begins to fill up. Suddenly, it’s time to head to the first show, and the subsequent shows seem to merge in a blur of statement design, ready-to-wear pieces and as you take a moment to catch up, half the day has passed.
Keep cool, calm and collected amidst the bustle of fashion week in our Retro Shades, available HERE.
As fashion week wraps up, making one last statement should be met with finesse. Keep your look monochromatic in tailored culottes, a loose-fit black sweater, topped with a biker jacket thrown over the shoulders, and your go-to sneakers. Add to that our transparent Cateye Shades, messy waves and nude lipstick as your day 3 look du jour – leave a lasting final impression while a nod to the effortless off-duty models whose style we love!
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Written by Rebecca Arendse