clear tortoise shell sunglasses - buy online - iamtrend

We’ve “Gone Vogue”

Trend Spotting: We’ve “Gone Vogue” in designer-inspired eyewear. Designer eyewear, and the affordable variations thereof, has catapulted to trending status globally – donned by the biggest names in fashion, and a hit amongst influencers sharing their daily dose of fashion snaps from all corners of the fashion world.  With a diverse body of styles to…

sunglasses - buy online - iamtrend

5x Sunglasses Saved Monday

Five times sunglasses saved Monday – and the eyewear styles that got us through it. While admittedly to hide that inevitable eyeroll when someone says “Mondays are the best day of the week” (sorry not sorry), sunglasses really have the ability to get you through everything from a 2 hour traffic jam on a Monday…

yellow aviator sunglasses - buy online - iamtrend

The Transparent Trend

Transparent Sunglasses The Transparent Trend It was June of 2008 when WHOWHATWEAR fashion forecasters touched on what would later become fashion’s most lustrous eyewear trend; transparent sunglasses and opticals. Fast forward nearly a decade later, this trend has cemented itself both on and off the runway – rapidly gaining the approval of celebrities, influencers and…

eye wear chain - buy online

iamtrend Eyewear Chains

iamtrend Eyewear Chains Revamp your eyewear collection this spring with Iamtrend’s latest statement eyewear chains. Accessorizing your favourite eyewear can instantly give your look an updated feel, and in today’s edition of the Weekly Edit, we’ll show you how. Introducing our locally made eyewear chains. Suitable for both opticals and sunglasses, eyewear chains have already…

retro black sunglasses

Fashion Week Eyewear Kit

Ultimate Fashion Week Eyewear Kit As all of South Africa’s fash-pack head to AFI’s latest offering, aka the Mercedes Benz Joburg Fashion Week (MBJFW) we too have readied ourselves and in doing so compiled a few essentials to get you through the chaos of running from one show to the next, keeping your style on-lock…

blue aviator sunglasses - buy online - iamtrend

Fifty Shades of Cool

Effortless eyewear trends to try now Amidst the many eyewear styles to debut fashion week runways across the globe, street style icons have managed to shape which of these become some of the biggest trends to date. Added to that the influence of supermodels who, in collaboration with international eyewear brands, have come out with…