Building An Empire

Today’s Agenda: Building An Empire…Written by Rebecca Arendse In a quiet corner of the iconic mount nelson high-tea room, I meet with online entrepreneur and creative, Tamarin Aubrey, who shares her philosophy on risk taking, personal expression, and the push and pull between being vulnerable and strong, concurrently. Having known my subject for the last…

Breakfast at Tiffany’s

A Modern Day Breakfast at Tiffany’s It’s been well over half a century since the Blake Edwards film turned eating a pastry while window-shopping into a whimsical rite of passage, and Audrey Hepburn into the icon we admire today. The simple aesthetic that prevailed on the iconic set proved to be as timeless as the movie itself.…

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We’ve “Gone Vogue”

Trend Spotting: We’ve “Gone Vogue” in designer-inspired eyewear. Designer eyewear, and the affordable variations thereof, has catapulted to trending status globally – donned by the biggest names in fashion, and a hit amongst influencers sharing their daily dose of fashion snaps from all corners of the fashion world.  With a diverse body of styles to…

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iamtrend Eyewear x SKOON

iamtrend Eyewear x SKOON Skincare The perfect duo to make this summer your best one yet. As we draw closer to beach season, it seems obvious what most of us will be reaching for on those warm sunny days, as we fill it with adventure, and make countless memories while doing so: it’s our favourite…

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5x Sunglasses Saved Monday

Five times sunglasses saved Monday – and the eyewear styles that got us through it. While admittedly to hide that inevitable eyeroll when someone says “Mondays are the best day of the week” (sorry not sorry), sunglasses really have the ability to get you through everything from a 2 hour traffic jam on a Monday…

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The Transparent Trend

Transparent Sunglasses The Transparent Trend It was June of 2008 when WHOWHATWEAR fashion forecasters touched on what would later become fashion’s most lustrous eyewear trend; transparent sunglasses and opticals. Fast forward nearly a decade later, this trend has cemented itself both on and off the runway – rapidly gaining the approval of celebrities, influencers and…

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iamtrend Eyewear Chains

iamtrend Eyewear Chains Revamp your eyewear collection this spring with Iamtrend’s latest statement eyewear chains. Accessorizing your favourite eyewear can instantly give your look an updated feel, and in today’s edition of the Weekly Edit, we’ll show you how. Introducing our locally made eyewear chains. Suitable for both opticals and sunglasses, eyewear chains have already…

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Fashion Week Eyewear Kit

Ultimate Fashion Week Eyewear Kit As all of South Africa’s fash-pack head to AFI’s latest offering, aka the Mercedes Benz Joburg Fashion Week (MBJFW) we too have readied ourselves and in doing so compiled a few essentials to get you through the chaos of running from one show to the next, keeping your style on-lock…