iamtrend originated from the ambitions of a rebellious spirit driven by a passion for high-brow fashion and luxury products. With a stubbornly tasteful palette distinguishable by our international standards and luxury appeal, we believe that your bank balance shouldn’t limit your options.
While iamtrend’s incomparable shopping experience remains unmatched, the deeply rooted philosophy behind our brand will always remain true.
We’re about more than just being “on-trend”; we’re here to celebrate and inspire the unapologetic YOU!
Influenced by the fashion industry that stole her heart, our founder and creative director, Tamarin Aubrey, set out to build iamtrend from the ground up. Her affinity for finery and faultless fashion collided with a personal need for fashionable eyewear, forming the backbone behind iamtrend’s highly curated offering that complements and completes the modern women’s wardrobe. A true reflection of the brand that she’s built, tam’s ever-evolving eye for style and devotion to all that it encompasses is the foundation of what seems to be only the beginning!