UNAPOLOGETICALLY YOU

More than on trend. Be unapologetically you.

fashion sunglasses
blue light blocking glasses
blue light blocking eyewear

NEW ARRIVALS

BECOME AN


about us

 

At iamtrend, our mission is to be the leading fashion eyewear destination by giving our babes an authentic, curated iamtrend experience. Our philosophy is more than being “on trend”, it’s about being unapologetically YOU!

What once started as a small clothing label rapidly evolved into one of South Africa’s hottest eyewear brands. All our items are available online, offering our customers an exclusive, unique shopping experience.