iamtrend, are you?

It’s just a little CRUSH… Say hello to your new Autumn fling.

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iamtrend Shades

Sunglasses right off the runway and into your cart.

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iamtrend Opticals

Channel your inner girl-boss, shop our selection of clear eyewear.

JUST DROPPED AW19 KEY PIECES

JULY ESSENTIALS

designer inspired eyewear trends delivered right to your doorstep

Sale!
Sale

Audrey Shades – Purple

R300 R100
Sale!
Sale

Seoul Opticals – Nude

R350 R300
Sale!
TRENDING
Sale

Millie Shades – Blue

R300 R250
Sale!
TRENDING
Sale

Delevingne Shades – Brown

R300 R250
Sale!
Sale

Kendal Shades – Brown

R300 R250
Sale!
Sale

Olivia Shades – Black

R300 R250
Low Stock

Naomi Shades – Tortoise

R350
Sale!
TRENDING
Sale

Berlin Opticals – Rust

R350 R300
Sale!
Sale

Kendrick Shades – Tortoise

R300 R100
Sale!
Sale

Cali Shades – Black

R300 R250
Sale!
Sale
Low Stock

Copenhagen Opticals – White

R350 R300
Sale!
Sale

Bentley Shades – Black

R300 R250
Sale!
Sale

Millie Shades – Red

R300 R250

SHOP OUR FLAVA FAVS

JUNES BEST SELLERS

Sale!
TRENDING
Sale

Milan Opticals – Black

R350 R300
Sale!
Trending
Sale

Manhattan Opticals – Nude

R350 R300
Sale!
Sale

Olivia Shades – Black

R300 R250

BECOME AN

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about us

iamtrend is stemmed from a deep routed passion for ladies fashion eyewear. Everything we do is focused on bringing our customers the latest international eyewear trends. Our philosophy is more than being “on trend”, it’s about being unapologetically YOU.

What once started as a small clothing label rapidly evolved into one of South Africa’s hottest eyewear brands. All our items are available online, offering our customers an exclusive, unique shopping experience.