BE UNAPOLOGETICALLY YOU

It’s just a little CRUSH… Say hello to your new Summer Love.

SUMMER-SALE

iamtrend Shades

Shades right off the runway and into your cart.

Chelsea-Opticals---White-2

iamtrend Opticals

Channel your inner girl-boss, shop our selection of opticals.

SS20 Collection
Brooke Shades
Blue Light

CATEYE CHIC

Last Call

YongYong Shades – Black

R350
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Last Call

Blake Shades – Tortoise

R350
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OVERSIZED & BOUJEE

Last Call

Zara Shades – White

R350

A symphony of linear lines and sleek edges, the Zara shades encompass the essence of harmonious eyewear design. Boasting a lightweight oversized shield silhouette, they are the perfect pair for your en vogue style.

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BECOME AN


about us

At iamtrend, our mission is to be the leading fashion eyewear destination by giving our babes an authentic, curated iamtrend experience. Our philosophy is more than being “on trend”, it’s about being unapologetically YOU!

What once started as a small clothing label rapidly evolved into one of South Africa’s hottest eyewear brands. All our items are available online, offering our customers an exclusive, unique shopping experience.