iamtrend, are you?

It’s just a little CRUSH… Say hello to your new Autumn fling.

iamtrend Shades

Sunglasses right off the runway and into your cart.

iamtrend Opticals

Channel your inner girl-boss, shop our selection of clear eyewear.

JUST DROPPED AW19 KEY PIECES

JUNE MUST HAVES

designer inspired eyewear trends delivered right to your doorstep

Sale!
TRENDING
Sale

Porter Shades – Black

R300 R250
Sale!
Sale

Kaleidoscope Shades – Pink

R300 R100
Sale!
Sale

Kendal Shades – Brown

R300 R250
Sale!
Sale

Seoul Opticals – Nude

R350 R300
Sale!
TRENDING
Sale

Milan Opticals – Black

R350 R300
Sale!
TRENDING
Sale

Seattle Opticals – Black

R350 R300
Sale!
Sale
Low Stock

Poppy Opticals – Nude

R350 R300
Sale!
Sale

Stella Shades – Yellow

R300 R100
Sale!
Sale

Cali Shades – Pink

R300 R250
Sale!
Sale

Kaleidoscope Shades – Orange

R300 R100
Sale!
Sale

Delevingne Shades – Pink

R300 R250
Sale!
TRENDING
Sale

Berlin Opticals – Rust

R350 R300
Sale!
Sale

Negin Shades – Gold

R300 R100
Sale!
Sale

Shanghai Opticals – White

R350 R300
Sale!
Sale
FLAVOURED

Olivia Shades – Black

R300 R250
Sale!
TRENDING
Sale
Low Stock

Gigi Shades – Nude

R300 R250
Sale!
Trending
Sale

Retro Opticals – Black

R350 R300
Sale!
TRENDING
Sale

Tokyo Opticals – Black

R350 R300
Sale!
Sale

Copenhagen Opticals – White

R350 R300
Sale!
Sale

Ruby Shades – Tortoise

R300 R250
Sale!
TRENDING
Sale

Millie Shades – Blue

R300 R250
Sale!
TRENDING
Sale

Delevingne Shades – Brown

R300 R250
Sale!
Sale

Audrey Shades – Purple

R300 R100
Sale!
Sale

Millie Shades – Red

R300 R250
Sale!
TRENDING
Sale
Low Stock

Morgan Shades – Nude

R300 R250
Sale!
Sale

Ruby Shades – Black

R300 R250
Sale!
Sale
FLAVOURED

Olivia Shades – Tortoise

R300 R250
Low Stock

Naomi Shades – Tortoise

R350
Sale!
Sale

Morgan Shades – Black

R300 R250

SHOP OUR FLAVA FAVS

FLAVOUR OF THE WEEK

Sale!
Sale
FLAVOURED

Olivia Shades – Red

R300 R250
Sale!
Sale
FLAVOURED

Olivia Shades – Black

R300 R250
Sale!
Sale
FLAVOURED

Olivia Shades – Tortoise

R300 R250
Sale!
Sale
FLAVOURED

Olivia Shades – Mustard

R300 R250

BECOME AN

INSTAGRAM

about us

iamtrend is stemmed from a deep routed passion for ladies fashion eyewear. Everything we do is focused on bringing our customers the latest international eyewear trends. Our philosophy is more than being “on trend”, it’s about being unapologetically YOU.

What once started as a small clothing label rapidly evolved into one of South Africa’s hottest eyewear brands. All our items are available online, offering our customers an exclusive, unique shopping experience.